Summer Solstice wind / text
open shop without a doubt the most popular nowadays, and a new industry,UGG boots, even a lot of red-hot level of entertainment stars can not help but These stars are in their area has no small achievement, but to open shop in the transcript, the degree of difference is not small. Take two man of the hour with a blog, and Han Xu Jinglei, they Two precisely two representatives of failure and success.
Taobao shop up saying Xu Jinglei has been almost a year, but only 60 pen deal. Recently though the electronic journal Xu Jinglei important position on the site to their own Taobao shop do publicity, last week, only the poor trading 3 pen. Taobao control Han bookstore had just opened for 10 days when the hot selling 2000 book, the extent Xu Jinglei this is a neck and neck in the blog on a giant button, but in addition a separation of the victory on the battlefield.
why the same is a celebrity to open shop, the result is so different? In fact, under the careful analysis, we may come to this conclusion: Compared to Han, Xu Jinglei, a mistake with the promotion of ways to promote the wrong product, so it ended up shop failed programs. Specifically, the following points:
one sale products do not have the characteristics of
Art of War goes to have long, Gongdi short. a reference to Han,bailey UGG boots, we naturally think of is that the first writer of his identity and race car driver, Han starting an online shop selling their own choice autographed books, nature is the use of their natural advantages of a single mm of this scarcity of resources has led to products in short supply. and Xu Jinglei choose to sell the shop is most common in Taobao clothes, even if claimed to be ; Commemorative Edition the name of a signed T shirt is always strange, even worse, is that a signed T shirt can not wash, a wash signature will paste, Xu Jinglei did not fight this way they lost the first burst of the.
Second, the sale of the products do not have the price advantage
we all know, the biggest online shopping is so popular in one of the reasons is that the price advantage of online shopping. But it seems the intelligent, Xu Jinglei did not realize that such a problem. a T shirt discount even after the nearly two hundred yuan, even higher than the selling price of many of the store, the value of goods does not meet the characteristics of the network, without attention is also reasonable. And although the price of the book Han's signature is not the traditional channels difference, but the signature is a high added value,UGG bailey button, a result that is highly sought after automatic. Although the shop's merchandise is also playing Xu Jinglei, celebrity flag, but compared to the signature,cheap UGG boots, the consumer goods do not see a direct relationship with the star logo, spent a lot of the prices are not Ziwo chance to show, from consumer psychological perspective, most stars can not be recognized by fans.
Third, promoting manner that is not an advantage < br> Han Taobao shop direct hit is the name of Han, all consumers are able to clear. and Xu Jinglei shop was opened with the name of the company opened in the name of friends, which is obviously not as good as the direct use of such names head Xu Jinglei more effective. From another point of view, although both do in their own shop on blog promotion, blog traffic, and the two men are also comparable, but the Notes linked to promotion of a link compared to only more intuitive. in a blog platform, Bowen is much higher than the degree of concern by the links, so the early Han Taobao shop online shop understandable popular than Xu Jinglei.
sum up the above three points, it is basically the general network the success of store you want to have to pay attention to points, even though star shop can not go beyond the >
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