March 8, 2008, textile fabric of the industry elite come together to , distinguished guests, ladies and gentlemen good afternoon! welcome you all to be held at the International Home Textiles Show Industry Summit Forum. very honored to be the moderator of this forum, and from the national textile industry leaders and friends from the media together for a pleasant afternoon but shine. In addition, guest speakers this afternoon, respectively, the Shanghai Mandarin God Decoration Co., Ltd. Mr. Xiao Wenhua, chairman; Chengdu orchids Curtain Co., Ltd. Deputy General Manager (gold wear one), Mr.; Jilin Province Sakura room supplies, general manager of Mr. Li Wei; general manager of Shenyang City, Mr. Hu Meiyou Jiayi cloth; Hangzhou Ocean Curtain Decoration Co., Ltd. Mr. Jiang Binquan; Chengdu Liang Cheng Hui Shopping Centre Co., Ltd. Mr. Li Song cloth room; Shenzhen City Style Erqian Mr. Liu Xiping; modern cloth Harbin, Heilongjiang Province Mr. Wang Feng; Weifang van der Lee Han Yuzhen square cloth home. <>
before the start of today's lecture will be transferred to your phone vibrate or turned off. < ;>
total of ten of today's Summit agenda, first out of the organizers of this forum is to build five-star textile fabric organizers of the Forum, Guangdong Home Textile Association chairman Wong Kam right.
Wong Kam-right : Distinguished industry leaders, ladies and friends, good afternoon! very happy here and the national textile industry connoisseurs, social friends, together once again to jointly participate in organized by the Guangdong Textile Industry Association, China Textile News Research Centre of Modern Enterprises Co The Award cloth builder retail sector entrepreneurs warm congratulations!
retail mall is our outposts textile fabric industry, development of the industry is the engine of textile fabric, textile fabric mall's image, service quality, management level representatives the level of development of our industry, cloth shopping bear a direct service to consumers, to guide textile associations, to understand customer needs, guide development of the industry's important role. Today, the Chinese industry, the rapid development of textile fabric, cloth China's brilliant, textile fabric Retail Shopping entrepreneurs toiled, thank you! <>
Guangdong Textile Association, the Guangdong textile fabric business knows the importance of retail shopping centers, over the years has been working with retailers to establish interaction and win-win relationship between the times , maintaining and developing our friendship on the basis of common cause, we are highly concerned about the development of retail business and to promote the retail industry on the rise for the mission. We carried out during the exhibition, the evaluation of star cloth shopping malls, including today Forum held, the purpose is precisely to provide a platform for the national leader in the retail sector, the retail industry benchmark companies about their successful experiences, exchange, learning, and promote faster development of the national fabric industry, bring along the whole industry is developing rapidly.
, I have with some of the retailers had some exchange of entrepreneurs, I have realized that their success is not accidental, is inevitable, which is attributed to their love of the textile industry, as they put their own careers to thousands of families bring a beautiful career, thinks of himself as a beautiful angel. They have advanced management concepts, their vision, their courage, their perseverance, their integration the ability of social resources, so they embarked on the road to success. At the same time, they also have an open mind, without reservation will be their successes to share with you, we hope that through our mutual exchanges and learning from each other and promote each other, we grow together, work together to create a more beautiful fabric in China tomorrow! Thank you!
Moderator: Thank you very much Dr Wong, let us once again with a round of applause to thank Dr Wong's wonderful speech. textile mall is a really great hanging stars things, the star marks the various aspects of the higher level, at this point I recommend to you the next speaker, his market to provide consumers with greater choice of products and services have made outstanding contributions sustainable development of the industry's pioneering experience and can learn from the experience, so we ask the God of Shanghai Mandarin Decoration Co., Ltd. Xiao Wenhua, chairman, his topic is: A style is a way of life. There applause, please!
Xiao Wenhua: not to mention my speech today, I was, and we exchange our experience of eighteen years at the bit here to do some reporting on this to thank all of my first teachers in this industry, thanks to colleagues have supported me, thanks in eighteen years to help them all of my colleagues. Just now Mr President said it right, we need to communicate, to communicate, should we fail, and it can be said to go forward successfully exchange of experience, a lot of good, I should say in corporate podium speech today should not be me, is the man behind our business, but I thought for a moment can still live to talk about my experience, may be some inspiration, will help our industry. because with the continuous development of our country, the development of textile fabrics is also very fast, we are now promoting China to the world of home textiles, and then to a combination of scenarios, this is the development trend of the industry.
currently on the market stores, furniture centers have opened up textile products, area, and launched under different people's lives The combination of different functions, this fusion of the textile industry and furniture, building materials and other household related products model has been a lot of people love, because these sales mix, often more than one supplier, resulting in a similar style of product levels , none of the overall design and cultural connotation, so function is to sell more consumer products, is a simple combination of products can easily lead to a hodgepodge, as a long-term marketing model difficult to maintain its brand and, as I Home Textiles Today, an increasingly competitive market, textile enterprises not only to get out of the homogenization of product design, but also out of the homogenization of Marketing Management, here I want to say it. Now we can replace the curtain fabric term, and in the development of to a certain size to want to do something else in, such as curtains, wallpaper and then do the carpet, and then become soft furnishings, it can not meet, but also do a bit of furniture. in turn, is now looking for furniture made of soft decoration, how support and furniture stores, which start with each other to give people a question, a small shop its way out curtains, and its sales increase that? because people want to do a certain amount of time to extend themselves, are want to expand sales, marketing, sales practical to expand the scale to expand the site, site marketing, content scale that would expand, then you can extend your product varieties to consider, you can not get a few more in the fabric store Come take a car or clothing, so your product is an extension of the home environment issues in the room. <>
Based on our experience to put this thing to do is not easy, God more than a dozen Mandarin years are exploring this, we from a 50 square meters of small fabric stores, to today's largest single store up to 4,5 thousand square meters, chain stores open more than a dozen square meters, had to think a lot of problem, how to solve this problem, this is a very big problem. <>
these problems, we use the Mandarin Group lot of resources on hand, propose an integrated resource, follow the trend, advantages, to meet requires the implementation of the program, and gradually more important is to sell ideas, sell services, sales model, we propose to create a first-class brand, to create a first-class brand, to create a first-class products, to create first-class environment, to provide first class service , made five first-class, when in 1993 we proposed before, the line of the King, enthusiastic sales approach and moving all of Wuhan to Shanghai and then to the country. to build this model home today to become museum scene, scene home Museum is home to a simple mode of experiential upgrade Scene, a multi-style furniture, the international mainstream decoration design, home accessories, home building materials, high-quality lifestyle scenarios grading services. interpretation of the mainstream way of life, a home is one of the world, so that consumers enjoy the taste experience of different styles of fantasy life, a style that is a way of life. <>
then I would like to note here is to create a top lifestyle I think that we should not only be rich in product, the product to a wide range of integration, a furniture museum scene, then have a variety of furniture, our fabric, fabric sofa, bedding and decor for the international popular integrated into the overall style of the store, this thing is not easy. Why? in my experience some problems in the so: <>
Why not easy to build the furniture and other brands, and our cloth with it ? You should be aware of the furniture industry in sales in China today is such a model, all the brands of furniture manufacturers all want one of his agents in the city, in Beijing, Shanghai, there are several agents, it needs into the best furniture store, to create his furniture patterns, from decoration to furniture brands, furniture, furniture, jewelry now, what is put on the table, lights, flowers, all provided by the furniture manufacturer. is to open a furniture store, furniture itself may only 60% of the capital, another 40% is it? that jewelry and other related products. This way, if you want to lead his brand to your curtains furniture stores, fabric shops it is not feasible to build on , he asked for is to build his brand. like Chinese furniture made relatively large, they are their own brand, can not hit his furniture store to your cloth is not possible, so you may well success of such a combination difficult than a decade of exploration which is also suffering us, we have done in the furniture sector very early, many of China's leading furniture brands we have agents before, but it can not come to integration. For instance, we exhilaration with the big profits have very good relations, good relations and yellow president, but it is impossible to move your fabric store. You store the furniture you put in your non-compliance, and then cancel your qualifications. We want to build, so we spent a lot of effort, I am not advocating this matter, but describes how we do. So ten years we have created a fabric sofa, the sofa factory moved to Shanghai from Wuhan, from Shanghai moved to Guangdong Shunde, and then we created a furniture factory, supporting our senior sofa furniture. to the furniture and sofa combination with our fabric, we have to seize the main, come back home to create a scenario. We invested nearly 3 billion, so this caused us a lot of problems, so I said to do this step, is to have a process, we now have the foundation to do, and now the thing is to promote, promote the home scene up. Now, in order to promote domestic scene, we in Foshan, Shunde, Longjiang, had opened a three thousand square meters of shops, is to build and then promote. <>
fabric store to Go? cloth shop when you have to do certain things not to consider this, this is my experience, but I have no objection I also advocate a more specialized fabric store, nothing better, you do your fabric products, which is also a good way, called capabilities, and we all try to steal a place is not necessarily good. I was watching each show, I personally feel it is necessary to create a comprehensive, holistic big home, big home textiles, but also more to the good things this side of fabric. very strange, post-curtain fabric into a noun, clothing is cloth, other things that are cloth fabric, but only when the curtain is a cloth said . so to create the overall style, the museum with furniture as a leader, your fabric, bedding, accessories can be integrated into, you need to have this whole supplier Caixing. no overall this is very difficult for suppliers If you are forced to build, then it is definitely not strong support of the. <>
I think we have a shop like this, but the progress of this mall, there will be some persistent problems, so according to In my experience, or do a small fabric shop, you're not to develop anything else, you do it the line, you must consider the overall product development to the source, you can not move east move a western one, it was not successful . Our home was the scene of Mandarin residential consumers to achieve the dream, to create a new way of life for consumers more thoughtful, more comprehensive services. scene of several major museum home are our core products, Mandarin own, which is the Mandarin's own style, both cultural heritage has the connotation of the brand, to avoid the sales mix different styles of functional problems, effectively raising the overall scene. <>
and our furniture and sofas are also OEM, like other large furniture factory in China to do OEM sofa, we give them confidential, and we also offer the sofa in their furniture store. This model is the introduction of the concept of a large textile under the guidance of international mainstream style guide, will design fabric furniture, furniture, building materials and other top life integration. <>
I said about the top life, and now China has 12 trillion of deposits, which deposits 80% of 12 trillion 20% of people are vested in the hands of the Chinese luxury goods consumption will be 10% -15%, so the incremental strides, the Chinese people over thousands of assets, according to experts, more than 300 million of Statistics, China's luxury goods in 2015 years will become the second largest consumer. We want to make the top consumer, I think this is the dream of most retail here, because after the first fabric to be developed to accommodate the size of a large textile, big home, then there To upgrade, then there are the top way of life, this top-expensive way of life is not necessarily expensive, but you should have a strong cultural ideas of thinking, 20% of people services. If we are still low level of competition, I do not think the people here today do. <>
home industry is increasingly competitive, and only have good development of innovation, business model transformation requires not only business innovation, channel innovation need pioneering. We scenarios Home Museum in the industry the first step, if the innovation is the driving force behind the development of textile, that segment is one of the model, the Mandarin and the people of God share this kind of scenario, the text will take Huashenjituan The platform and industry colleagues to conduct a more extensive exchanges and meet more partners, thanks to the organizers of the conference, thanks to my teachers and colleagues!
chaired Chen: Thank Xiao Dong passionate speech, I want to sell products is not only the text Huashenjituan, is selling culture, ideas and service models to sell, so I am very touched, to experience a simulated home-style upgrade to Scene. coincides with International Women's Day today, as we originally speech is excellent as the heroine, but because she can not be dumb for us today, speaking voice, she is burning in Chengdu orchids Curtain Co., Ltd. Wu Jun, general manager. The next lecture is about the same for our orchids from Curtain Co., Ltd. Chengdu Vice President, his topic is: to create cloth brand, improve service quality.
orchids Curtain Co., Ltd. Vice President: Members industry leaders, distinguished colleagues, friends and guests of media, good afternoon. As General Manager I Miss Wu Junran speechless sick, especially by my speech, I hope to share with you. <>
Ladies and gentlemen good afternoon! First of all I would like to thank the China Textile Association, the Award Committee of the Organization , Chengdu orchids had the privilege to get the honor of this selection, stand here face of so many experts and I peer under tremendous pressure. In today's wealthy and strong country, it is the desire to improve the quality of life than ever before, for the fabric industry has laid a solid foundation, has entered a new stage of development. <> First, the current development of cloth fabric industry in China has been the best period of history, from Chinese fabric products, the development of the past two decades more and more abundant resources, speed up the cloth development of the industry rate. <> Second, wealthy and strong and rapid development of real estate, and the end of our retail brands in the industry provides a good opportunity for development. <> Third, the requirements of modern people's quality of life higher and higher, with the deeper understanding of the fabric, the growing demand to provide us with a good space. the face of such excellent situation how we should do it, with the consumer market segmentation and competition , manufacturers together in good faith on the basis of business partnership, the formation of strategic partnership is both bigger and stronger the foundation, is the only way for sustainable development. With the continuous improvement of living standard, people's consumption of consciousness changing fabric of early 90's showing the situation of supply exceeding demand, so manufacturers and businessmen tend to brand development. modern enterprises should pay attention to four points: the advanced management experience, excellent product quality, perfect service system and good corporate culture. Only in this way have a competitive advantage, so the fabric to guide the market needs a strong brand, we face the tremendous business opportunities products, brands and services to begin in three aspects. <> First, we need to do refined products, is a core component of business operations, its texture, style, color, style, price functions are indispensable, if the lack of competitive advantage, then it is very difficult to channel and the survival of the terminal area. products do not have to do fine mess, To do shop fitting exchange between design and product mapping, to form their own unique style and features. <> Second, we need to do strong brands in today's increasingly competitive market, the brand has become one of the market to break through Great tool, the domestic textile industry, brands and cloth are only small regional brands, there is no real public brand phenomenon, it can be said to create a distinctive, rich in associations, high-prestige, high-value sense of high reputation and loyalty are strong brands All of our people dream vision of cloth, it is our responsibility to end the brand. brand appeal is very important, brand is also an important promotional tool, it allows consumers to understand our business, we can better develop their own business, access to huge profits. For consumers, the brand is also a channel for their understanding of business, a successful brand is bound to be highly recognized by consumers, merchants hope to brand manufacturers, consumers want businesses to provide to their own The product is the brand. our own brand as the center, and the strength of the manufacturers have developed to expand the market, thus creating the fabric of our own commercial brands. because of the strong brands business sales and eventually get a better opinion, and expand market share, So the market needs a strong brand, we need a strong brand fabric of people, the industry needs a strong brand. <> Third, we need to meticulous service consumers to choose a good brand in addition to the choice of quality, but more important is to choose the service, So now the focus of service has become the core, we need to strengthen and perfect service concept. <> Fourth, we must have firm belief, first of all to love life, love of beauty, love the fabric, creating a beautiful fabric is a cause of We love the beautiful person who makes beautiful, the only way we can hope to create a beautiful cloth, and put this belief as a spiritual passed to our employees and customers, we not only have to decorate fabric home, life, beautiful people living space, we have a responsibility to contribute to the public environment, good consumer-oriented, so beautiful curtains in the room not only beautiful, also see the beautiful outdoors. beautiful environment, which is the industry's historic mission entrusted to us cloth and social responsibility. because the real people not only provide shade cloth fabric, but to provide a work of art is a kind of social attitudes, and even a spiritual realm to create the social environment. Only in this sense we can truly lead fashion, leading the trend, leading the customer. <> These are the orchids of the business philosophy and objectives, orchids have today, I am deeply grateful cloth associations and manufacturers of our consistent support, help and guidance, thanks to all the orchids Staff has always been our understanding and support, you are my mentor in the way of enterprise development, but also to help the progress of our business friends, so that only together we are strong, mutual support, mutual trust, the status of the product, the level of service is greatly enhanced in order to jointly enhance the fabric industry, the public awareness in the community can truly make bigger the textile industry, the last wishes of friends rat days down here, business is booming! Thank you.
Moderator: Thank you very much ( Gold total) speech, in his speech not only be rational exposition of the relationship between products and consumers, while that of the orchids fabric company as better people belief that talk of them is to build five-star mall brilliant lies. Here is Jilin Province Li Wei, general manager of Sakura room supplies. The theme of his speech: to create star mall and realize business value. all welcome!
Li Wei: Hello everybody! East Sakura get this today a high honor, I would like to sponsor and review! Thank you for your love of the East Cherry. Here I want to cherry East and the mentality of these practices on to report about, for all to share. We have the following three aspects Sakura East, to build and create, making it a healthy and good business: <> First, is searching for personal growth and development of the forms mode, just the total Shaw also mentioned the problem of how to select mode, which I Shaw always has something in common with. Textile is a sunrise industry, the future of the textile sales to the distribution covers a wide range of needs, rapid growth in the cloth industry, as the cloth industry, the terminal retailers, each of us are watching closely and looking for a for personal growth and development of the forms mode, that is, in a specific historical period, the specific market demand that they can take out a line with market development with its own characteristics, operation of the road. Now most of our industry is also at the track, that is, itself, of the self-rooted and are not looking for. Tung Ying at this time is a choice and to build as the main body of the textile fabric curtain specialty stores and a combination of brand curtain road, this road We also know that there are many we need to explore and demonstrate things, but we will stick to go on. <> Second, the establishment of a can make their own growth, development and the Evergreen Foundation's corporate culture and core values, corporate culture as a business concept, brand image, corporate image, corporate reputation of the parent, in the fierce market competition environment is essential to rely on the company's products to promote corporate culture, good corporate reputation to rely on culture to spread, depend on good corporate image to shape corporate culture. Therefore, in the enterprise management process, we will vigorously promote cultural management is a value-based management, the establishment of corporate culture with its own characteristics, and the role of aid to the formation of cultural transmission influence. the company's core values are the soul of an enterprise culture system and the fundamental basis for the core of the corporate culture, but also business management and business strategy of the soul, not only gives the values of business enterprises of different style, but also gives the enterprise product and services with different characteristics, we need to fully rely on the enterprise value as a driving force, as norms and behavior of dominant firms and the overall direction, so that enterprises have constant innovation and rapid development. I want everyone here to share with East Cherry eternal purpose and core values, that is, self-improvement, achievement of others, serve the community. East Sakura to do the ultimate goal of positioning our ads now, just east cherry curtains, it is a way of life and human care. <> Third, establish a suitable framework for the development of business management, retail terminals textile fabric covering not only from the point of view the concept of circulation, but also covers the areas of production, this is actually different from a lot of production companies and circulation enterprises, which we need to establish a set of characteristics of the enterprise is a special management structure, for which first need to establish a sound operational structure, from sales management, logistics management, business procurement, service management to production, technology, quality Management needs to establish a reasonable, scientific workflow system, a set of mutual cooperation in a running system in order to ensure that enterprises can in any case the operation of an orderly. continue operations and development for enterprises to lay a solid foundation. <> ; secondly also to establish a team spirit and highly professional execution of the outstanding team, a good team is really the core competitiveness of enterprises, and now the competition among enterprises depends not only on the efforts of a person of excellence, only with the enterprise team the centripetal force will have an invisible, cohesion and shaping power. star shopping needs star brand, star of goods, services to support star, Built to star in the road is still very long, still full of hardships and challenges, We look forward to all of you my colleagues in the industry self-sufficient, self-reliance, mutual concern, mutual exchanges and learning, our industry can jointly promote the healthy and orderly development. Thank you.
Moderator: Thank you very much Mr. Li's speech improve the self, others, achievement, social services, this is the east cherry people will never pursue, I would like the General Lee in simple terms let me benefit analysis. Next, we talk about your cloth out of Shenyang City, Jiayi Hu Meiyou general manager, his speech The theme is: how to build a team of passionate fighting.
Humei You: Dear leaders, respected manufacturer, distinguished entrepreneurs from all sectors, Good afternoon! First of all allow me to congratulate Guangdong Jiayi Fabric Textile Association, China successfully held, thanks! we Jiayi company after more than 20 set, the combination of the best artists the wisdom and effort of staff, please allow me here, all the staff Jiayi like all the leaders of Guangdong Home Textile Association, has been for over 20 go all out for our support and love, where would like to thank all the manufacturers for 20 years caring for our support in every possible way, where once again I say thank you! I think after 20 years you will not continue to support me , applause please tell me! <> I said the first topic, there is an interview with an entrepreneur Li Ka-shing, Li Ka-shing, said the success of your life, what is the secret? Li Ka-shing spoke one sentence: Our company has been insisting for so many years learning organization, we adhere to two sessions a day, morning and night, learning and growing learning and growth will be, where I will be learning and growth of our company's experience and share with you. In the morning all of our departments, we The first thing is to meet to sing and dance in the evening after work to open wrap-up companies in all sectors, the day was summed up what was lost. Why do we do? We all know that you are in the enterprise like passion, energetic people who still prefer dead than alive, the answer is definitely like a dynamic and passionate people. in an enterprise which, if man is not a passion, do not talk about anything. In our company, every employee has a dream, we tell us your own business, we invest in what is the purpose of enterprises is to help employees achieve his dream, the way to realize their dreams. that I invest in companies, I will help my staff to realize his dream, let him and his family live a good life. This sentence is simple, but an employee to see. This is the first area. <> Second, we have completed an accurate performance evaluation. a good business there good performance evaluation, make a fool into a genius, but genius without a good examination performance will become a fool. No matter how many corporate culture, good standards of management, process standards, the staff do not ask, the staff is required to live normal life, if you Tiantian Han dreams, realize their dreams, but can not let him lead a normal life, people will follow you? Do you want to create a century-old shop is absolutely shouting something. <> III , all of you including myself, I am now also studying the production of products do you think the most important thing is to sell the most important? the world's richest man is Bill Gates, Bill Gates will produce computer or selling computers. our country has a country the United States, the United States will or will sell appliances home appliances? time for the words of a president to speak at once, I repeat that an artist, we can understand Jay Chou singing please raise their hands, more than 20 years of age do not understand the basic, singing with Jay his style, but no one did not understand what he sang. to such a man, his 2006 sales of 300 million yuan individuals, say? them in our business, but to follow what is it? are educated, literate people? wrong. we tend to expect in the recruitment process is talent, I think Hello is a talent, the results of your strategy you gave him for a year, half a year he did not do a good job, he said you gave me the platform not good. So to waste the talent of our business all the time, 20 years later still looked so big. <> We Jiayi retail company for 20 years, why do not you grow up? because we have not found why. We encourage our staff is the same, even Jay can successfully why can not we succeed? Thank you very much here, I wish the conference a complete success, thank you!
Moderator: Thank total Hu's speech, let us felt the passion and vitality. Then there is the ocean, please Curtain Decoration Co., Ltd. Hangzhou Jiang Bin full vice president. His topic is: to create value for customers, consumer satisfaction.
Jiang Bin Full: Distinguished Leadership, colleagues, ladies and gentlemen, good afternoon! very happy to participate in the forum, first of all I thank on behalf of Hangzhou Ocean Curtain China Home Textile Association Ltd., Guangdong Home Textile Association and manufacturers, the colleagues of our company's strong support and trust. The star can be named the 2008 national retail fabric stores, for us it is a great honor, but in this honor we deeply feel under pressure. just listened to the speeches Brothers, I am inspired Their experience is worth learning. reflect on their work and feel the basic requirements from the industry, there are still many gaps. The instructions by the Association to talk about our business experience, I have to report the following two points, it is estimated is not very mature I hope you forgive me. <> First, our company has a value, creating value for customers. large values of society have a small personal problem, it is a guide to action, but also our starting point, we give create their own starting point is to create value for customers, to provide staff development. Here I want to say about creating value for customers, we create products that society needs is people to pursue, is pleasing, beautiful living, it illuminate life. one for the community to provide products business, it vitality. specific to the cloth industry, manufacturers, wholesalers, retailers, Trinity is a close community of interests, only to coalesce ideas together to create high-quality consumer products and services, the industry can continue to grow, our business can continue to survive and develop. Therefore, we expect our business to new heights to lead us improve. <> Second, consumer satisfaction. Business Operations we established a business purpose is to make consumers satisfied. in all aspects of the work must be implemented, and now consumer products, increasing demands for services, look at products from the fear of defective products, services, fear of a omissions, consumer satisfaction, we have the courage to take on additional expenses, we often reflect on their own, we have the core competitiveness of enterprises? our profitability ...
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